(Updated February 2022) Creativity is currency in the IMVU ecosystem. Creators design products which are merchandised in the IMVU store where 7 million visitors shop each month, spending credits that support the work of Creators. IMVU’s economy is predicated on authenticating, tracking, connecting, and paying a chain of Content Creators. Meet Izis, Paris-based fashion designer, whose collection of shoes, jeans, furs, and accessories are sought out by a dedicated following of fans around the world. Her designs are inspired by up-to-the minute “trends, and what I see outside in the streets of Paris.”